The purpose of the class is to provide children with a basic knowledge of the language of photography, developing critical thinking about the use of photography in the media, in advertising, in art and science, and the development of moral thinking of the participants.

The learning in the class is experiential, with creating personal works photo in techniques that have evolved since the invention of photography, and the broad uses it occupies today in all areas of life.

Exposure to photographers who shaped the media world. The class will focus on the power of photography in the culture in general and advertising in particular, after which children will create "anti-advertising" jobs – Photos created to raise social issues among those who criticizing the world of advertising with its own language.